About Us

Finding calm and comfort amidst the chaos. At Fundamentals, we design clothing that helps you look and feel cool any time.

We get it – in a world of fast fashion, we're here for timeless, truly classic vibes. Our fashion is uncomplicated yet uncompromising.

Shuvojyoti, our CEO, always had a thing for the internet's potential. From selling products online during his college days to streamlining experiences with a fantastic team, Fundamentals was born. Our first T-shirt? A cool blue variant made from 100% USA-grown Supima cotton.

Now, our values and principles are simple yet profound. We're all about giving you seamless comfort with 100% Supima cotton. Fundamentals is not just about clothing; it's about becoming synonymous with the ultimate men's comfort.

Why T-shirts? Well, for now, we're mastering the art of T-shirts to build trust, gather valuable feedback, and grow. Our goal? To be your one-stop destination for premium, high-quality clothing essentials that handle the test of time.

Quality is our jam. Buttery-soft 100% Supima cotton exclusively imported from the USA, zero adulteration, designs aligned with trends yet grounded in classiness and comfort. Our packaging? Designed to make sure the product feels as good in your hands as it looks on your screen.

Stick with us, and let's build a community that's always in style and comfort.